WE PROMOTE INNOVATION WITH BEHAVIORAL SCIENCES

About us

intua is a consulting and research company that drives innovation in organizations, by integrating the understanding and tools that arise from Behavioral Sciences (BeSci) allowing to close the gap between what you want to do, Intention, and what is actually done, Action. We have a multilingual team catering to our clients in the English speaking world.

What we do?

Behavioral Sciences

Evaluation

Process Optimization

How do we do it?

What are behavioral sciences?

They are a way of using the understading of how people make decisions to create innovative and alternative solutions to problems that involve human judgment.

Therefore, they are part of the fundamental strategy of the most successful Fortune 500 companies such as Google, Meta, Microsoft and Amazon.

In Latin America and the Caribbean, leading companies such as RIMAC Insurance in Peru, Bancolombia in Colombia, and Santander Bank and BBVA in Mexico have teams dedicated to the application of BeSci.

"BeSci to achieve your objectives (ES)"

What are we talking about?

Gustavo Caballero PhD

CEO and Co-Founder

PhD in Economics with emphasis on Behavioral Economics.

University professor, private consultant and consultant to multilateral organizations with over 10 years of experience in the research and application of Behavioral Sciences.

gustavo@intentions2actions.com

María Isabel Caballero

COO and Co-Founder

Master in Environmental Engineering.

Expert in Project Management (PMI and Agile) and Lean Six Sigma.

Leader in the exponential growth of companies with more than 10 years of experience in Project Management and Execution in multiple areas.

maria.isabel@intentions2actions.com

Paola Ortiz

CCO and co-founder

Psychologist and Master in Economic Sciences from the Universidad de los Andes with an emphasis on Behavioral Sciences.

Passionate about female leadership, children, diversity and inclusion, technology and learning new things, with experience in project management.

paola@intentions2actions.com

Eduardo Caballero

Advisor and Co-Founder

MBA

Leader in business development of the financial and real estate sector in the Central American and Caribbean region. He advises intua with the purpose of ensuring that the proposals are the most adjusted to the reality of the companies in the region.

The team

In addition, we have an outstanding network of academic collaborators and consultants specialized in the application of behavioral sciences. These experts provide cutting-edge knowledge in various application areas, thus consolidating our offer with the latest trends and discoveries.

Academic partners

Associated consultants